It adds a nice twist to the classic umbrella by turning inside-out when you're not using it.
In this way, the dry inner side of the umbrella comes on the outside, keeping the wet side away to keep you dry when you make it in from the rain.
With a simple click of the embedded button, you can open and close the umbrella in confined spaces when entering or exiting a building or car and it's less awkward and safer to open and close when in crowds, since the danger to poke in people's eyes has been removed by the design.
It can stand up on its own, ideal for when you have nowhere to prop your umbrella up against.
It will also keep the wet part of the umbrella inside once you've closed it, so things don't get dripped on when you put it away after coming indoors.
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